| In Bihar, ITC Ltd. is supporting an integrated rural development programme focussing on improved agricultural practices and watershed development. In Madhya Pradesh, ITC Ltd., has supported the establishment of cattle development centres to provide breeding and advisory services, established the ‘e-Choupal' to procure agricultural commodities. With the support of ITC Ltd., an integrated agricultural development programme has been initiated where farmers contributed 30% of the cost on watershed development and adaptation of improved agricultural practices. |
